Tag Archives: USGBC

What you should know before calling your project “LEED Certifiable”

There seems to be an increasing number of green building projects that are adopting the design and construction principles of the U.S. Green Building Council’s® LEED® green building program while opting to forgo pursuing actual certification.  From a purely environmental perspective, this is great news.  More buildings are being designed and built to have a reduced negative impact on the natural environment.  From a marketing standpoint, these project teams could be shooting themselves in the foot, or worse, violating trademark and branding policies set forth by the U.S. Green Building Council (USGBC). USGBC has clear and explicit guidelines for using the LEED acronym and the accompanying logos.  USGBC’s Trademark Policy and Branding Guidelines outline just how to word references to LEED registered and certified projects, sizing and color specifications for logo use, and proper acknowledgment of trademark ownership and permissions.  The violation that appears to be most common, however, is not related to projects that have achieved or hope to achieve LEED certification.  Many projects are being referred to as LEED Certifiable, LEED Compliant, LEED Qualified, LEED Equivalent, or some variation that attempts to indicate that the building was designed and constructed in accordance to the LEED green building program  Continue Reading »

Blue Creek Wind Farm

I had the pleasure of joining USGBC NE Indiana for an up-close-and-personal look at Blue Creek Wind farm last week, and learned about some of the technical aspects of wind farm development.  Additionally, I gained knew insight into the community readiness aspect of alternative energy planning.  The Ohio State University Extension hosted the group, taking us right up to the base of a wind turbine to discuss how they are installed, how the site for each turbine is chosen, and the technical details of wind energy, and then walked us through a mock site selection workshop for alternative energy projects.     Blue Creek Wind Farm is located in Van Wert County and Paulding County in Ohio, and will consist of a total of 152 Gamesa G90 2.0 megawatt (MW) wind turbines on 100 meter towers, for a full capacity of 304 MW.  The turbines will generate enough electricity to power around 76,000 homes annually.  That is about 19,300 more homes than are in the two counties combined, according to the 2000 census. Iberdrola, the developer of Blue Creek Wind Farm, began the project a few years before breaking ground by opening an office in the community and opening its doors to  Continue Reading »