Tag Archives: LEED

Why is LEED so darn hard?

I was in a progress meeting for a LEED project the other day, and the owner’s rep was looking through our updated LEED checklist.  He read aloud a couple of the credits, like SSc2 (Development Density and Community Connectivity) and MRc1.1 (Building Reuse) and made a scoffing comment about the fact that our project cannot pursue those credits.  It just isn’t possible due to the nature of our project. The truth is, we don’t have enough points to feel comfortable that we can achieve the level of certification that we are aiming for.  We were searching for credits we could tack-on to add more points to the project. The disappointing fact is that we originally identified enough credits to have a comfy 5 to 8 point cushion.  That was BEFORE design even began.  And somehow during the design process, 3 of the design credits did not get incorporated into the project’s design, costing us 5 points. On top of that, a couple other credits were determined to be “unnecessary”. So here we are, nearing the end of the project, and the owner doesn’t understand why we are struggling to come up with enough credits. I looked him in the eye  Continue Reading »

What you should know before calling your project “LEED Certifiable”

There seems to be an increasing number of green building projects that are adopting the design and construction principles of the U.S. Green Building Council’s® LEED® green building program while opting to forgo pursuing actual certification.  From a purely environmental perspective, this is great news.  More buildings are being designed and built to have a reduced negative impact on the natural environment.  From a marketing standpoint, these project teams could be shooting themselves in the foot, or worse, violating trademark and branding policies set forth by the U.S. Green Building Council (USGBC). USGBC has clear and explicit guidelines for using the LEED acronym and the accompanying logos.  USGBC’s Trademark Policy and Branding Guidelines outline just how to word references to LEED registered and certified projects, sizing and color specifications for logo use, and proper acknowledgment of trademark ownership and permissions.  The violation that appears to be most common, however, is not related to projects that have achieved or hope to achieve LEED certification.  Many projects are being referred to as LEED Certifiable, LEED Compliant, LEED Qualified, LEED Equivalent, or some variation that attempts to indicate that the building was designed and constructed in accordance to the LEED green building program  Continue Reading »