Tag Archives: Eco-Labels

Giving Your Green Message Credibility: Part 2

Part 2:  Eco-Labels Eco-labels are an important part of green marketing.  When misused, they can also be a magnet for greenwashing, so it is important to understand what eco-labels are and how they should be applied. Eco-labeling is a method of informing consumers of the environmental performance of products.  They indicate a third party verification of the brand’s claims and consider the environmental attributes and  impacts of products and services. Eco-labels are a subset of Environmental Labels as categorized by the International Organization for Standardization (ISO).  “The ISO 14020 series of standards addresses a range of different approaches to environmental labels and declarations, including eco-labels (seals of approval), self-declared environmental claims, and quantified environmental information about products and services.”   The three types of environmental labels as identified by ISO are:     Type I and Type III require third party verification or certification of your products.  This is the best way to avoid the greenwashing sins of Worshipping False Labels and No Proof, as discussed in Part 1 of this blog series.  When a third party gives your product or service the stamp of approval, your customers know that your claims have been reviewed and found to be accurate by someone  Continue Reading »